Surge in Smartphone Home Insurance Quotes Predicted

By Raju Shanbhag
TMCnet Contributor

As the smartphone’s various functionalities are realized by the users, its use is steadily increasing. Regal Insurance, an insurance company in UK, expects the number of people searching for home insurance deals on their Smartphones to double in 2010. According to the company, the number quotes obtained through Smartphones shot up from 0.1 percent of all enquiries in 2008, to 1.5 percent in 2009.

Regal is a specialist provider of high-value home insurance that provides cover for low-risk customers and in doing so is able to negotiate lower premiums with a selected group of insurers.

Enabling ever increasing number of people to access the internet on the move or outside the home, Smartphones are seen to bridge the gap between personal computer and mobile phone. According to Regal Insurance, this trend will not only continue, but significantly increase during 2010. The company also reported that Smartphone-based home insurance enquiries expected to account for 3 percent of all Regal’s searches.

Andy Leggett, Online Marketing Manager at Regal Insurance, explains: “As Smartphones like the iPhone (News - Alert) become ever more popular, it is only natural for practical searches such as those for home and contents insurance quotations to increase. We believe this method of searching for home insurance will become increasingly favored. Customers are now able to utilize a number of mediums to research and enquire about the best home insurance quotations.”

Although Regal Insurance expects its customers to use smartphones increasingly, the company says they are still welcome to call the company directly with any queries about its high-value cover. The customers can either use the phone or make use of the web site to contact the Regal Insurance team.

In another report published in February this year, the company focused on the launch of new Web site PleaseRobMe.com. According to the report, this Web site casts fresh light on the dangers of revealing too much on social networking sites. The Web site claims it uses data gathered from Facebook (News - Alert), Twitter and Foursquare to pinpoint a person’s location in the world.