Sapiens International Corporation N. V. announced it is changing its branding due to its renewed focus on the insurance market.

To this end, it recently announced its new corporate brand to reflect its evolution and its focus. A new logo, redesigned website and a new tagline are part of this exercise.

 

With the intension of becoming a vendor of choice in the U.S. insurance market and also to expand its global reach, it has taken certain initiatives. Its recent acquisition of Harcase/ Octello, a provider of P&C policy administration solutions is a step in that direction.

 

The insurance management software provided by Sapiens can offer cost-effective solutions so that the business needs of speed, flexibility and efficiency can be met by aligning the information technology with the business model. The insurance carriers can manage all aspects of their business, client base and the policy life cycle with the help of the software solution provided.

 

Insurance industry faces complex challenges such as the customer expectation of instant answers to their queries, a high level of competition, tight market conditions and escalating costs, regulatory and legislative requirements. RapidSure is a software solution that is specially designed to meet all these needs and function effectively in the new insurance dynamics. It enables rapid product deployment.

 

The company has gone through a process of reorganization and restructuring to be in line with its new insurance industry vision. Its investments in product development and building a market driven operation along with the RapidSure policy administration suite which it has acquired from Harcase are expected to help the company to meet its business goals.

 

Roni Al-Dor, president and CEO of Sapiens stated that the new identity is visual representation of their commitment to the insurance industry. The three key themes of their market and product strategy are represented in the tag (News - Alert) line 'Experience Insurance Innovation'. Their strategy consists of an innovative approach to insurance solutions with their experience and delivery expertise in the insurance domain. The clients can launch new insurance products with innovative technology.

 

Sapiens was in news recently for acquiring Harcase, a provider of software solutions to the North American insurance industry.

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