Microsoft (News - Alert) Corp. has announced the Health Plan Sales Solution for Microsoft Dynamics CRM, at the AHIP Institute 2010. The announced solution is a strategic sales and service-enabled customer relationship management (CRM) platform which will enable health plans to quickly and easily move their marketing and sales processes to an online medium for better management and monitoring of sales, customer service and retention.

The Congressional budget office has estimated that health reforms will cover 32 million users by 2019 and 24 million will be enrolled through exchanges by the year 2019 -- this does not include the coverage provided by employers. This means that health plans will now need to quickly take advantage of this short window of growth, or be ready to risk losing its share and revenue to competitors.

In a release, Dennis Schmuland, Director of U.S. Health Plans Industry Solutions for Microsoft said, "In light of changing regulations, health plans must now focus on winning share and loyalty through adaptive and efficient sales processes and exceptional customer experience while preparing to integrate sales and service processes with each health insurance exchange in 2014. Through a comprehensive CRM strategy that is pre-integrated with various touch points in the sales process, our Health Plan Sales Solution for Microsoft Dynamics CRM enables insurers to easily and quickly capture critical sales data, reduce the cost of sales, service, and retention, and interoperate with state health insurance exchanges by 2014."

The Health Plan Sales Solution for Microsoft Dynamics CRM is an interoperable framework which will allow flawless integration with the existing systems and applications. Various Microsoft's partners like Ingenix, CosmoCom (News - Alert) Inc., VUE Software and Colibrium Partners LLC, are supporting this framework.

In a release, Jeff Berry vice president of underwriting, Blue Cross and Blue Shield of Kansas City said, "Health insurance is an increasingly complex and challenging environment to work within because of the ever-shifting regulatory, patient and business landscape, which directly impacts our underwriting efforts. By deploying the Tuo product suite integrated with Microsoft Dynamics CRM, we will be able to quickly expand and change underwriting methodologies as the market shifts without costly development efforts. This will help us achieve significant efficiencies, which directly benefit our customers."

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