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InfoGrow Announces Benefits Growth Builder CRM Suite for Employee Benefits Broker Agencies

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InfoGrow Announces Benefits Growth Builder CRM Suite for Employee Benefits Broker Agencies

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July 23, 2010
By Rajani Baburajan
TMCnet Contributor

Insurers in the United States are facing tremendous pressure. Adding to their woes created by the economic turbulence is the forthcoming changes to insurance regulations, notes InfoGrow, a provider of Customer Relationship Management solutions to businesses.



InfoGrow announced the release of “Benefits Growth Builder,” a full CRM suite with modules for marketing, sales, customer service, and commission-tracking features pre-configured specifically for Employee Benefits Broker Agencies. 

Customer Relationship Management solutions, forecasted to grow 36 percent by 2012, are helping agencies to increase profits and reduce costs, respond quickly to customer requests, up-sell and cross-sell, easily adapt to regulatory requirements, improve closing rates, and more.Benefits Growth Builder, powered by InfoGrow, has taken Microsoft (News - Alert) Dynamics-CRM and adapted it to fit the business needs of an insurance industry segment striving to stay abreast of healthcare reform changes, company officials said.

Benefits Growth Builder or “BGB” solution provides all of the tools and capabilities needed to create and easily maintain a clear picture of customers from first contact through purchase and post-sales, company officials said.With its fast and flexible functionality, BGB will help Benefits agencies of all sizes to lower their cost of operations over traditional online systems and progressively increase the productivity of sales producers, company officials said.

The BGB is designed to quickly align with the agencies’ current daily operations and business workflows, however, customizations are simple to do with Microsoft Dynamics-CRM, they added.According to InfoGrow, there are two types of Benefits agencies: those who immediately recognize the new healthcare law as a tremendous opportunity and leverage it to grow their business now, and those who are unsure and will simply wait until reform becomes clearer to adjust how they will operate.

The main focus of the company in developing BGB was to make this specific CRM solution cost effective with a measurable ROI. For this, the company worked closely with established Benefits agencies throughout its design and development.


Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Stefania Viscusi

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